Remember the great fun we had when The Last Exorcism invaded Chatroulette for a bit of hilarious viral marketing? Weren't those good times? Those were days when being the last of a thing truly meant something. There wasn't a Last of the Mohicans Part 2 or a sequel to The Last Starfighter.
Yet, here we are. Trampling all over the meaning of the word "last" so that we can have a sequel to a film that did moderately well. At the very least, the good people behind the promotion of The Last Exorcism Part 2 went out of their way to do another viral prank, this time taking place in a beauty shop. It's clever, but not as fun as the first. Which could coincidentally be what I say about the upcoming sequel.